Marketing Management for Events, Hospitality and Tourism. University College Birmingham

This programme is targeted at those seeking to develop a professional career in Marketing. The skills developed on this programme are essential for focussed Marketing Practitioners, so they can develop strategies for their organisations which will make them stand out in today's dynamic and highly competitive business environment. The focus of the programme lies in effective marketing management practices, including studies in consumer behaviour, marketing planning techniques and the use of integrated marketing communication strategies. Course participants have the opportunity to undertake projects in a live marketing environment and act as consultants to develop strategies and marketing plans for clients. The course encompasses a corporate teambuilding event focussing on developing graduate attributes to a high level. The Business School also has a strong affiliation with the Academy of Marketing and the Chartered Institute of Marketing (CIM). Course participants will benefit from interaction and engagement with leading marketing Practitioners and Academics as well as access to a wide range of specific marketing resources.