Design, Strategy and Leadership. Cranfield University

The successful use of strategic and tactical design within industry and private sector organisations is  able to impact on business performance, build market share, generate and sustain growth, improve productivity and increase competitiveness (Design Council, 2011). The Cox Review Report (2005) stresses the importance of the creative sector in the national competitiveness of the UK. It highlights the notion that future growth can only be achieved through a long-term commitment to promoting and harnessing the wealth creating potential of creativity and innovation.